The Storycrafter's Tool Kit
A “brand” is a mixture of the messages we convey. We are an ensemble of storytellers who know the landscape of business and know how to build brands instead of spending on marketing.
1.
Discovery & Storycrafting Deliverables
A.
The Story Document
This is the first fruit of our intensive discovery process and, in our view, our most important practical offering to our clients. The first half of the story document tells back what we heard during discovery. The second half lays out your business story as we see it, organized and distilled in never before seen turns of phrase and language.
B.
The Communication Plan
This document lays out the simple practical next steps to take to put your story in front of the kind of clients you are looking for, a plan that is tailored to your business's heart, budget, & capacity.
2.
Practical
Brand Storytelling Tools
From the heart of your business story document, we can use your authentic brand to begin creating. We fuel and align our curated team of graphic designers, web developers, photographers, and wordsmiths who weave the story into a rich bouquet of media forms.
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Story-based exploration | Concept Discussions | Domain Search & Availability
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Logo & Brand Design | Color palette | Fonts, Icons & Graphic Elements | Brand Photography | Brand Guidelines Book(s)
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Website Design and Development | Web Copy Writing | Basic Social Media | Social Profile Graphics & Updates | Google | Google Business & Google Maps | Email Marketing & Data Management | Voicemail Campaigns
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Business Cards | Stationary | Letterhead | Pitch Decks | Presentations | Mailers | Swag | Print Media | Signage | Gifts
3.
Consistent,
Ongoing,
Brand Shepherding.
Once everything is in place, we won’t disappear. We'll walk alongside you and help you launch your brand to the right listeners then cultivate and manage the ongoing presentation of your story. Great brands are built on the backbone of consistency.
We use: Email Campaigns | Blog | Data Systems |
Ongoing Physical Production | Phone Campaigns | Social Media | Ongoing Listening Calls
